Sales & Marketing

Event Lead Capture Agent

EventsLead GenerationConversationalCRM

Difficulty5/10 · Intermediate

Market: MediumMVP: 2-3 weeks

Overview

A conversational agent deployed at trade shows, conferences, and virtual events that engages booth visitors, collects contact details, qualifies their interest level, and logs enriched lead data directly into your CRM. It handles multiple simultaneous conversations, asks qualifying questions tailored to your ideal customer profile, and provides personalized follow-up recommendations for the sales team.

Problem It Solves

Booth staff at events can only talk to one person at a time and often forget to log leads properly. Handwritten lead cards are lost or illegible. Follow-up happens days later when interest has cooled, resulting in wasted event investment.

How It Works

The agent runs on a tablet or kiosk at your booth, engaging visitors in natural conversation. It asks qualifying questions based on your ICP, captures contact details, scores lead quality in real time, and syncs enriched profiles to your CRM. Post-event, it generates prioritized follow-up lists with conversation context.

Getting Started

1
Define your ideal customer profile and qualifying questions for the event
2
Set up OpenAI Agents SDK with conversational lead capture tools
3
Integrate with your CRM (Salesforce, HubSpot) for real-time lead syncing
4
Design the kiosk or tablet interface for booth deployment
5
Build automated follow-up email sequences triggered by lead score

Claude Code Prompt

Build a Event Lead Capture Agent — a production-ready agent with full implementation details, architecture, constraints, and verification steps.

## Tech Stack
- Framework: ...
- Language: Python
- Key integrations: ...

## Goal
Create a working MVP that...

## Implementation Steps
1. Project Setup: Initialize...
2. Configure agents and tools...
3. Build the core pipeline...

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